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Predictive analytics projects: what does success look like?

Predictive analytics can often be seen (or sold) as a magic wand that will predict the future, and with the market potentially set...

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Understanding when and why to use dynamic pricing 

When Oasis announced their first ever reunion tour with both Gallagher brothers since 2009, there was no doubt demand would be hig...

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What Generative AI ‘Fails’ Can Teach Us About Technological Advancements

Generative AI has been the ‘hot trend’ of the year, with 87% of companies surveyed by Bain & Company reporting that they a...

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Topological analysis of the data

Every data scientist knows that sometimes data is loud, incomplete and unstructured. It is comparable to the mess that a kid leave...

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